Barun Kumar

About Barun Kumar

I am deeply passionate about driving business growth and creating value through strategic insights, digital marketing and performance-driven solutions. I thrive at the intersection of business analysis and brand strategy where understanding client or business unit objectives is key to delivering measurable impact.For me, the most rewarding part of any assignment is collaborating closely with clients, leaders and teams to translate business intent into actionable strategies that foster growth. I bring a curious, inquisitive mindset to every project, always learning from colleagues, mentors, and creative thinkers across industries.With 19k+ professional connections, I believe in building strong networks, sharing knowledge, and fostering collaborations that go beyond business What I bring:Expertise in Digital Marketing, International Business & Brand StrategyProven track record of optimizing campaigns and driving ROIStrong collaboration skills with clients, managers, and cross-functional teamsA mindset that thrives on curiosity, learning, and innovative problem-solving Highlights include:Scaled Digital Ad performance for companies based in India, US, Canada, UK, Australia, New Zealand etcDrove new leads / revenue growth within a monthPartnered with business leaders to align campaigns with strategic goalsWelcome to My Profile Digital Creator Passionate Traveller South Delhi, New Delhi, India🧑‍ Master of Business Administration (MBA) Inquiries: b••••••••@outlook.com

Experience

1. Senior Business Analyst

   Accenture

   Mar 2023 — Present · Gurugram, IN

   Develop and implement integrated digital marketing strategies aligned with business objectives.Define annual/quarterly marketing goals, budgets, and KPIs.Drive measurable results (CTR, conversions, CAC, ROI).Allocate and manage budgets to maximize efficiency.Strengthen brand positioning through digital storytelling and campaigns.Track, measure, and report campaign performance using analytics tools.Derive actionable insights to optimize campaigns and customer journeys.Present performance dashboards and recommendations to leadership.Collaborate with sales, product, and business units to align marketing with revenue goals.Improve customer engagement across digital touchpoints.Implement CRM and marketing automation strategies.Stay updated on emerging marketing tools, AI, and industry best practices.Experiment with new platforms (influencer marketing, short-form video, etc.).Drive digital transformation initiatives within the organization.

Education

• Asia Pacific Institute Of Management

  Postgraduate Degree

• Pondicherry University

  Master of Business Administration - MBA

• Gauhati University, Guwahati

  Bachelor of Commerce (B.Com.)

Skills

• Analysis
• Leadership
• Illustrator
• Research
• Market Research
• Time Management
• Public Speaking
• Sourcing
• Data Analysis
• Business Analysis
• Performance Management
• Crm
• Process Improvement
• Finance
• Forecasting
• Microsoft Word
• Team Leadership
• Project Management
• Business Development
• Windows
• Marketing
• Financial Analysis
• Negotiation
• Microsoft Office
• Sales
• Hotel Management
• Teamwork
• Team Management
• Access
• Training
• Customer Service
• Social Media
• Management
• Team Building
• Microsoft Excel
• Powerpoint
• English