Bart Peluso
Enterprise Product Marketing | Agentic AI Luminary | 3 Start-ups to Exit | Change Agent & Storyteller | Sales & Channel Enablement
- Role
- Director of Product Marketing Intelligence at Equinix
- Location
- Knoxville, TN, US
- LinkedIn followers
- 500 followers
About Bart Peluso
Growth Hacker / Product Marketing VP: SaaS, RPA, AI, M2M, Security & Analytics: Hypergrowth• Created 2 Categories • 2x Start-up to Exit • Gartner Specialist Strategy• Positioning Expert • Roadmap & MRDs • Customer Advisory Boards Enablement • Insanely Cool Demos • Battlecards / Use Cases• Respected by Sales! Leadership• Board-level Presenter • Loyal Team (Up to 18 yrs.)• 100% Results Driven! My Deliverables Include: • Messaging / Positioning / GTM Strategy• Sales Enablement for Direct & Tier 1 Partners (Deloitte, EY, Accenture, Avanade, KPMG )• Use Cases / Customer Testimonials • Competitive Intelligence & Differentiation • Road Shows / User Groups• Analyst Relations / Whitepapers • Insanely Cool
Experience
Director of Product Marketing Intelligence
Sep 2025 — Present · Knoxville, TN, US
Develop and execute go-to-market strategies for core Distributed AI and networking services, including market analysis, segmentation, and opportunity prioritization• Define Distributed AI product positioning and messaging that align with key customer pain points and buying stages• Lead cross-functional teams that span the Networking and AI product portfolio• Lead strategic storytelling, articulating the value of Equinix’s global infrastructure and platform capabilities to enterprise buyers, developers, and partners
Education
University of Central Florida
Bachelor's degree, Management
1987 — 1990
University of Phoenix
Management
University of Phoenix
Master's degree, Management
Skills
- Product Marketing
- Demand Generation
- Solutions Marketing
- Event Planning
- Multi-Channel Marketing
- Sales Enablement
- Marketing
- Enterprise Software
- Strategy
- Creation & Launch of Technical Solutions
- Program Management
- Complete Technical Marketing Programs From Launch to Channel to Eol
- Product Management
- Management
- Channel
- Rare & Unique Ability to Hype New Technologies
- Strategic Partnerships
- Cloud Computing
- Solution Selling
- Professional Services
- Analyst Relations
- 18 Years Technical Product Marketing
- Competitive Analysis
- Saas
- Marketing Communications
- Integrated Marketing
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