Doug Barton

About Doug Barton

My purpose is to move life forward. Where things (big or small) seem stuck, they get moving. The values that are at the heart of who I am are curiosity, courage, and abundance.My medium is technology (software, analytics, AI, blockchain, and IoT) that together continually expands the frontiers of what\'s possible, solves problems, and requires both creativity and expertise to unlock potential. I\'ve worked as a C-Suite product and marketing leader in small and large companies alike.I love the intersection of #AI,#datascience,#IoT,#sports tech,#fitness tech, and #health tech and believe that a growth mindset is the most important thing to cultivate to get better outcomes in all areas of our lives.I do Ironman distance triathlons and long bike rides for fun and friendship; Both call for being unreasonable and change my relationship to what I think is possible every day. Try it.I have an MBA from the Kellogg School of Management at Northwestern University and BBA from the University of Wisconsin.

Experience

1. Director

   Uwebc University Of Wisconsin E-Business Consortium

   Apr 2020 — Present · Madison, WI, US

   In the newly created position as the UWEBC Director, Doug will be leading the UWEBC team in implementing strategies to achieve operational excellence and oversee new growth initiatives and expanded offerings to our industry members. Since 1998, the UWEBC has brought together executives, managers, and senior practitioners from leading Wisconsin companies to learn from each other. Five Wisconsin Governors have recognized the UWEBC as a model of university-industry collaboration advancing the competitiveness of Wisconsin business and the health of Wisconsin\'s economy.

Education

• Northwestern University - Kellogg School of Management

  Master of Business Administration (MBA)

  1996 — 1998

• University of Wisconsin-Madison

  Bachelor of Business Administration (BBA), Accounting and Finance

  1985 — 1989

Skills

• Cloud Computing
• Lead Generation
• Big Data
• Cognos
• Business Analytics
• Performance Motivation
• Cross-Functional Team Leadership
• Strategy
• Marketing Strategy
• Solution Selling
• Product Marketing
• Management
• Strategic Planning
• Business Performance Management
• Business Alliances
• Business Intelligence
• Product Management
• Shareholder Value
• Enterprise Software
• Partner Management
• Marketing
• Leadership
• Sales Enablement
• Finance Transformation
• Finance
• Business Analysis
• Analytics
• Business Strategy
• Predictive Analytics
• Go-to-Market Strategy
• Professional Services
• Demand Generation
• Strategic Partnerships
• Software as a Service (Saas)
• Saas