Bart Gibby

About Bart Gibby

Twenty years of experience in digital analytics, conversion rate optimization, and search engine optimization. I bring a proven track record in driving measurable growth and ROI for diverse businesses. As a seasoned professional, I\'ve excelled in roles ranging from Senior Manager to Director level, consistently leveraging data-driven insights to enhance online performance and customer engagement. My expertise lies in developing robust strategies to optimize e-commerce platforms and digital marketing campaigns, fueling revenue generation and market expansion. I thrive in dynamic environments and am adept at leading cross-functional teams and aligning objectives to deliver impactful results. I aim to leverage my skills and leadership to drive forward-thinking initiatives as a Director of E-commerce or Director of Digital and Growth Marketing, shaping the future of online businesses and driving sustainable growth.

Experience

1. Digital Analytics & CRO Sr Manager

   LifeWave Corporate

   Jun 2024 — Present · Draper, UT, US

   I lead a global, cross-functional team spanning customer insights, website content, and international SEO strategy. I drive digital performance through data-backed decision-making, scalable workflows, and collaboration across marketing, product, and development teams. Our work directly supports conversion growth, search visibility, and the global customer experience. Core Responsibilities:Customer Insights & Analytics TeamOversee campaign performance reporting, behavioral analytics, and UX researchLead A/B testing and personalization efforts to drive conversion rate optimization (CRO)Manage survey strategy and execution to capture user sentiment and brand insightsOwn marketing tag governance through Google Tag Manager (GTM)Website Content Management TeamLead global website content operations across multiple languages and CMS platforms (Sanity, WordPress)Ensure all content updates meet brand, accessibility, and localization standardsCoordinate content publishing, cleanup, and page governance using Kanban workflow methodologySEO Strategy & Execution TeamOversee international SEO audits, localization, and technical optimization (CWV, indexing, schema)Drive global search performance and ranking strategies in collaboration with content and dev teamsGuide SEO readiness for AI and e-commerce evolution across 70+ international markets🧩 Tools & Methodologies:Amplitude, Google Analytics 4, Tableau, Looker Studio, GlassBox, OneTrustGoogle Tag Manager (GTM), WordPress, Sanity CMSKanban Workflow using AsanaA/B testing using FigPii, Baymard UI/UX best practices for Conversion Rate Optimization Owned Processes:Global SEO strategy and localizationConversion rate optimization (CRO)Survey design and user researchTag and tracking implementation (GTM)Website content publishing workflowsWebsite and App user behavior tracking and reporting Kanban-based cross-team project management

Education

• Utah Valley University

  Bachelor of Science, Business Administration and Management, General

  2000 — 2006

• Weber State University

  Bachelor of Science, Business Management

  1998 — 1999

Skills

• Wordpress
• Analytics
• Online Advertising
• Social Networking
• Social Media Marketing
• Content Management
• Web Project Management
• E-Commerce SEO
• Entrepreneurship
• Local Search
• Keyword Research
• Marketing
• Ppc
• Email Marketing
• Crm
• Sem
• Omniture
• Link Building
• Content Strategy
• Marketing Strategy
• Web Analytics
• Market Research
• SEO Copywriting
• Google Adwords
• E-Commerce Consulting
• Web Development
• SEO
• Digital Strategy
• Google Analytics
• Google Webmaster Tools
• Social Media
• Facebook
• Sales
• Affiliate Marketing
• Web Marketing
• Landing Page Optimization
• E-Commerce
• Business Development
• Digital Marketing
• Blogging