Bart Brooks

About Bart Brooks

I am currently the Editorial SEO & Content Governance Lead at Nasdaq. I am responsible for shaping the editorial content strategy across Nasdaq.com, ensuring content excellence, consistency, and alignment with emerging trends in AI-driven search.Additionally, I am temporarily the head of the Nasdaq Newsroom, the team that is focused on telling the Nasdaq story, while the current head is out on maternity leave.Prior to this, I was Product Strategy Lead at Nasdaq; my focus was on the Nasdaq.com homepage, global nav, and other key site elements. My job was to create a digital destination that enhances Nasdaq\'s web presence, increase lead gen, provide opportunities for our marketing and communications team, and display our world-class market data.Before that, I was the web producer for Nasdaq.com, where I grew our audience for business news content on our site. We have since pivoted away from a business news, retail investor-oriented approach towards a more B2B-focused approach.In that role, I helped grow the News section of Nasdaq.com from the ground up to supplement our Market Activity section. The News section ultimately comprised of 22-25% of website traffic (compared to 60% for Market Activity), bringing in millions of dollars in annual ad revenue, with millions of monthly visitors.At NJ.com/SILive.com, my job entailed several responsibilities, including maintaining both homepages by curating the best content available with enticing art and language designed to drive page views.In addition to managing the homepage, I was involved with a number of projects at any given time, depending on priority. This could entail anything from creating pages (such as nj.com/chris-christie) to overseeing and coordinating prom coverage (a huge traffic driver). I was also the point person for our Search Engine Optimization (SEO) efforts and worked with reporters to monitor trends and optimize our content. I also worked with several bloggers and trained them in the use of our content management system, SEO and social media outreach.At BostonNOW, I maintained our website and posted all of our stories and managed the home page. I also worked with our community bloggers to develop their content, which often appeared in the newspaper.Specialties and skills: Copy writing and editing, generating story ideas, Movable Type, HTML, Omniture, Google Analytics, Drupal, Axios HQ (newsletter program), Marketo/Knak, project management, audience engagement and analysis

Experience

1. Lead, Editorial Seo & Content Governance

   Nasdaq

   Jan 2026 — Present · NY, US

   I am responsible for shaping the editorial content strategy across Nasdaq.com, ensuring content excellence, consistency, and alignment with emerging trends in AI-driven search. I bring a deep editorial background, SEO expertise, and a visionary approach to content governance, strategy, and optimization to this role.

Education

• Ursinus College

  BA, Media Communications Studies

  2002 — 2006

• Emerson College

  Master's degree, Print and Multimedia Journalism

  2006 — 2007

Skills

• Blogging
• Copy Editing
• Video
• Newspapers
• SEO
• Editing
• Journalism
• Movable Type
• Writing
• Web Content
• Html
• Cms
• Magazines
• New Media
• Photoshop
• Editorial
• Newspaper
• Social Media
• Content Management
• Storytelling