Bart Rabas
Associate Director Insights & Analytics
- Role
- Associate Director Insights & Analytics at Kimberly-Clark
- Location
- Appleton, WI, US
- LinkedIn followers
- 500 followers
About Bart Rabas
Experienced leader in driving results in market research, shopper insights and marketing procurement.
Experience
Associate Director Insights & Analytics
Dec 2023 — Present · Chicago, IL, US
Lead a team of market research professionals to provide insights and recommendations to drive the U.S. Baby & Child Care business. This includes day to day tactical decisions as well as longer term strategic insights to guide the long term health of brands such as Huggies, Pull-Ups and Goodnites.
Education
St. Norbert College
BA, Business
1988 — 1992
University of Wisconsin-La Crosse
MBA, Marketing
1994 — 1996
Skills
- Consumer Insights
- Product Development
- Fmcg
- Segmentation
- Market Analysis
- Market Research
- Pricing Strategy
- Marketing Research
- Cross-Functional Team Leadership
- Marketing Strategy
- Focus Groups
- Consumer Products
- Strategy Development
- Shopper Marketing
- Excel
- Business Strategy
- Data Analysis
- Team Leadership
- Brand Development
- Product Marketing
- Category Management
- New Business Development
- Product Management
- Consumer Behavior
- Analytics
- Powerpoint
- Word
- Analysis
- Brand Management
- Customer Insight
- Leadership
- Product Innovation
- Competitive Analysis
- Consumer Behaviour
- Management
- Brand Equity
- Strategy
- P&L Management
- Commercialization
- Business Development
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