Bart Given
Founder & Managing Director @Torque Strategies
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WORK HISTORY
Founder & Managing Director @Torque Strategies
Torque is defined as a force that produces rotational movement. It is a powerful, measured, and exceptionally precise energy - harnessed to generate dynamic action. This is the inspiration behind the moniker TORQUE Strategies. We are a strategic marketing agency that delivers force to brands, enabling them to harness their potential, produce action and generate movement. Our clients are not in search of off-the-shelf answers. Our teams are challenged to develop bespoke solutions and we pride ourselves on being platform and channel agnostic. This is core to our experience, success and reputation.Which is why on behalf of our clients, we’ve portaged across the country, set a World Record, bid on (and won) international sporting events, climbed mountains, adorned ourselves in onesies and even received a ‘HELL YEAH!” email response from Ryan Reynolds. Whatever it takes to connect authentically with the audience.Safe to say, no two days are the same in our offices (traditional or home-based). It’s challenging, fun, and we’ve got it down to a process – insights driven strategy tailored to each unique client.Our approach, our excellent team, and our purpose-first demeanor has enabled TQ to experience exceptional growth, win a few awards and collaborate with exceptional clients across multiple sectors. Some of the company we keep includes Save-On-Foods, Hockey Canada, Live Nation, Canada Media Fund, TELUS, CIBC, Vancity, HBC, YVR Airport, BCLC, Reconciliation Canada and HSBC Canada Sevens.
EDUCATION
York University
Bachelor of Arts (BA), Kinesiology and Exercise Science
SKILLS
ABOUT BART GIVEN
I am an executive leader who has built a career at the intersection of creativity, commercial strategy, sponsorship, and storytelling - designing revenue systems, operations, brand platforms, and experiences that connect people to the organizations and places they care about.As CEO of TTG Canada and TORQUE Strategies, I lead national teams that design commercial systems, naming rights strategies, sponsorship and partnership ecosystems, insight-driven revenue models, and integrated experience platforms for national sport organizations, airports, cities, Crown corporations, national sport organizations, and major brands. My approach blends strategic discipline with creativity and narrative to generate measurable impact and meaningful engagement.Our work in this space including with the COC, Hockey Canada, YYC, YVR and the City of Vancouver, and other national institutions - has delivered significant commercial outcomes. This includes developing a $15M+ airport revenue strategy, building digital and engagement products that generated $40M for national sport, and being part of a leadership team that raised over $200 million for amateur sport in Canada. These experiences reinforce a core belief: great commercial performance is built on insight, clarity of value, and creating opportunities that partners and communities want to participate in.In parallel, I have helped shape some of Canada’s most visible brand and cultural platforms - including MADE | NOUS for the Canada Media Fund, the espnW Summit Canada, HSBC Canada Sevens, the IIHF World Juniors, and multiple national sport and cultural properties. My focus has been developing brand systems, narrative platforms, and consumer experiences that deepen connection, strengthen identity, and create enduring value.Earlier in my career, I spent twelve years with the Toronto Blue Jays, rising to Vice President of Baseball Operations and Assistant General Manager. Leading high-performance teams, managing complex operations, presenting to Boards and ownership groups, and making decisions under national visibility shaped how I lead, communicate, and build culture today.I build commercial models and brand experiences that are grounded in insight, elevated by creativity, and brought to life through powerful storytelling. When strategy and story work together, organizations unlock value that lasts.
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