Paul Barsch
- Role
- Assistant Director Demand Generation Supply Chain and Operations at EY
- Location
- San Diego, US
- LinkedIn followers
- 500 followers
About Paul Barsch
Leveraging years working for Silicon Valley companies, as a demand gen marketing…
Experience
Assistant Director Demand Generation Supply Chain and Operations
Feb 2018 — Present
Americas demand gen lead for EY Supply Chain practice (planning, procurement, manufacturing, logistics and fulfillment) including technology (cloud, ERP, automation, data analytics, artificial intelligence). Added responsibility for sector integration and alignment of strategic opportunities. Role includes creating and executing integrated demand generation campaigns to drive efficient pipeline growth. Integrated campaigns typically involve email nurture with Marketo, SEO, ABM, SEM, paid, display, PR, social, events, measurement of marketing metrics (MQLs and other KPIs), content strategies mapped to buyer\'s journey, internal communications, data-driven research projects, analyst engagement, landing pages, case studies, alliance channel marketing, and \"sectorizing\" solutions bundles for the external market. Created the first Digital Eminence program including an algorithmic based social audit for EY Supply Chain principals and executive directors, now used in multiple service lines. Selected for EY Aspire leadership program (2018) and EY Leader as Coach (2021).
Education
West Texas A&M University
Master of Business Administration (M.B.A.), Marketing/Marketing Management
California Polytechnic State University-San Luis Obispo
Bachelor of Science - BS, Business Administration/ Marketing Management
Skills
- Integrated Marketing
- Customer Relationship Management (Crm)
- B2b Marketing
- Program Management
- Product Marketing
- Healthcare
- Competitive Analysis
- Lead Generation
- Multi-Channel Marketing
- Product Launch
- Market Analysis
- Marketing Automation
- Strategy
- Professional Services
- Messaging
- Business Analytics
- Saas
- Lifesciences
- Cloud Computing
- Marketing
- Data Warehousing
- Analytics
- Enterprise Software
- Crm
- Consulting
- Big Data
- Management
- Business Intelligence
- Marketing Management
- Software as a Service (Saas)
- Public Speaking
- Marketing Strategy
- Product Management
- Sales Operations
- Demand Generation
- Leadership
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.