Barsali Bhattacharyya

About Barsali Bhattacharyya

With over a decade of experience, my work focuses on analysing how economic shifts and tech innovation affects businesses and consumers. I frequently present to C-suite executives at global corporations and industry events, and provide expert commentary for global media. My debut book,\'Enter Prompt\' explores the implications of AI adoption for the Indian economy, businesses and consumers.I\'m currently Asia-Pacific Economist at Visa, focusing on the consumer economy, travel and tourism, e-commerce, digital adoption and the economic implications of artificial intelligence. I was previously the Deputy Director of Industry Research at the Economist Intelligence Unit (EIU), the forecasting and advisory arm of The Economist Group. In this global role, I led EIU’s consumer and retail analysis and guided a global team in shaping EIU\'s industry forecasts across 60 markets. I also led the EIU\'s renowned Global Liveability Index, a key benchmark for assessing urban living conditions worldwide.

Experience

1. Asia-pacific Economist

   Visa

   Aug 2025 — Present

   Driving consumer and business insights and economic research at Visa Consulting & Analytics

Education

• St.Xavier's College, Kolkata

  Bachelor of Arts , English literature

• Indian Institute of Mass Communication, Delhi

  Post Graduate, Communication and Media Studies

Skills

• Writing
• Editing
• English
• Publishing
• Storytelling
• Blogging
• Copy Editing
• Magazines
• Articles
• Content Development
• Journalism
• Feature Articles
• New Media
• Newspaper
• Proofreading
• Media Relations
• Headline Writing
• Editorial
• Web Content Writing
• News Writing
• Newspapers
• Content Writing
• Creative Writing
• Press Releases
• Digital Media