Barry Thomas
Web Product Manager @Center Parcs
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WORK HISTORY
Web Product Manager @Center Parcs
Région de Paris, FR
Responsible for the commercial development of the Center Parcs Europe websites via a data-driven, client-centric and mobile-first approach to functional, technical and UX optimisations- Roadmap & backlog definition and maintenance - Budget management- AB Testing (Client & server side) & User testing - Personalisations (CRM, customer journey & Data Science algorithms)- Data analysis (Google Analytics, Content Square)- Project management / Scrum rituals (Kanban, sprints)- Workshops- Web Performance optimisation (JS, CSS, Image loading, Service Workers)- Team management (Product Owners & UX Designers)- Collaboration with IT, CRM, Acquisition, SEO, Marketing, Product and legal teamsMilestones- New website:+5% CVR,+18% revenue yoy, more than doubled mobile traffic and revenue yoy- New booking funnel:+15% CVR (Mobile first approach, simplified customer journey)
EDUCATION
Thiga Academy
Lead Product Manager
Aberystwyth University
BSc, Geology & Computer Technology
SKILLS
ABOUT BARRY THOMAS
Experienced Web Product Manager specialising in conversion rate optimisation through data driven, client centric interfaces and customer journeys. Expertise in AB testing, personalisation, roadmap, backlog and budget management, data analytics and team management (PO, UX, UI). Rich knowledge in Web Performance optimisation, E-Merchandising, online marketing, CRM and SEO.
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