Barry Silverman

About Barry Silverman

With over 20 years of experience in performance-based marketing, Barry is a VP Client Partner at Merkle, a leading data-driven customer experience management company. He forges, builds, and nurtures large-scale integrated relationships across diverse industries, such as financial services, retail, and healthcare.Barry is passionate about delivering innovative and results-driven digital transformation and complete 360-degree marketing communication solutions for Fortune 100 Companies and their Brands. He has established multi-year roadmaps for C-Suite and Marketing Lead Clients, introduced and sold data transformational architecture solutions, and led superior performance media, creative, and analytic teams. He has also integrated new offerings from the Dentsu acquisition to enhance client growth opportunities, such as AI, identity services, and customer experience platforms.

Experience

1. VP Client Partner

   Merkle

   Feb 2015 — Present

   Managed portfolios and consistently surpassed internal revenue growth, profitability margin and client satisfaction KPIs. Led Account Relationships for Financial Services Clients: MetLife, Travelers, AIG, Nationwide Financial, Gerber Life Insurance, The Hartford, and PNC Bank. Established multi-year Digital Transformation and orchestration roadmaps for C-Suite and Marketing Lead Clients. Introduced and sold data transformational architecture solutions to modernize the marketing ecosystems and retool enterprise tech stacks. Led superior performance Media, Creative and Analytic teams. Integrated new offerings from rapid expansion of Merkle services with the Dentsu acquisition to enhance Client growth opportunities including AI, Identity Services, MarTech consulting, Attribution and CX marketing strategy. Expanded Client relationships from single service line to multiple Merkle service line accounts.

Education

• NYU Stern School of Business

  MBA, Marketing

• Cornell University

  Bachelor's Degree, Marketing

Skills

• Integrated Marketing
• Digital Strategy
• Digital Marketing
• Interactive Marketing
• Online Advertising
• Direct Marketing
• Advertising
• Mobile Marketing
• Digital Media
• Email Marketing
• Relationship Marketing
• Product Launch
• Customer Insight
• Ninja Skills
• B2b Marketing
• Analytics
• Radio
• Marketing Research
• Direct Mail
• B2b
• Brand Development
• Multi-Channel Marketing
• Creative Direction
• Strategy
• Social Media Marketing
• Marketing Management
• Marketing
• Account Management
• Public Relations
• Customer Acquisition
• Strategic Alliances
• Creative Strategy
• Interactive Advertising
• Marketing Strategy
• Marketing Communications
• Brand Management
• Outdoor Advertising
• Segmentation
• Crm