Barry Lieberman
Cal Poly Orfalea College of Business @Cal Poly Orfalea College Of Business
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WORK HISTORY
Cal Poly Orfalea College of Business @Cal Poly Orfalea College Of Business
EDUCATION
Chapman University
Master of Business Administration with Honors, MBA
California Polytechnic State University-San Luis Obispo
Bachelor of Science, Business/M.I.S.
SKILLS
ABOUT BARRY LIEBERMAN
Focused on enabling ventures & organizations to open & scale markets, become the industry go-to brand, and improve sales and customer retention. Utilizing my deep expertise in Entrepreneurship, Marketing, Sales and Customer Care.Currently an Adjunct Professor of Entrepreneurship, Marketing & Sales at Cal Poly San Luis Obispo, SBDC Business Coach and Sales, Marketing & Business Growth Consultant with Collaboration Business Consulting.Considered an industry expert in modern demand generation systems & processes, digital marketing, go-to-market execution, lead generation, business development, business operations, prospect nurturing, customer service, and customer retention programs.Over the past 41 years, I have held fractional executive roles for Western Digital, Targus International, Q-See/Digital Peripheral Solutions, ATEN/IOGEAR. Founded and operated (18 years) Advantage Plus Marketing Group, Inc.(APMG), an early pioneering B2B marketing services firm focused on executing demand/lead generation marketing programs for major technology brands (HP, Oracle, Sun, DEC, Compaq, IBM, Cognos, Avnet, WebEx, Audi, Hyandai, Liberty Mutual, HireRight, etc.). Before Advantage Plus Marketing Group I was in key marketing roles at Avnet Computer. Before that a major account sales manager with Hewlett-Packard.As a long-time angel investor and advocate for entrepreneurship I am now a General Partner in the Central Coast Ventures organization.I have an MBA with honors from Chapman University and a BS from Cal Poly San Luis Obispo. Marketing/Sales Technology Expertise:Created & orchestrated the strategy, planning, vendor selection, and implementation of the following infrastructure solutions in the organizations previously named above:SalesForce.com, Zoho, Eloqua, Marketo, Pardot, InfusionSoft, Keap, Manticore, RightNow Technologies, Oracle SRM (social media listening & engagement).
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