Barry Kresch
Member of the Board of Advisors @Sustainable Westport
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WORK HISTORY
Member of the Board of Advisors @Sustainable Westport
Westport, CT, US
EDUCATION
Dickinson College
BA, Communications
Fairleigh Dickinson University
MBA, Marketing
SKILLS
ABOUT BARRY KRESCH
Experienced media researcher and data-oriented marketer with a track record of building audience and brand value.>Independent Board Member>Expert witness.> Ability to combine insights grounded in analysis with knowledge of business environment and marketing principles to meet challenges and drive optimization.> Deep experience with marketing strategy, digital media strategy, audience research, marketing and media strategy, sales research, especially for television and digital.> I educate and advocate for sustainability and the electrification of transportation through writing, public speaking, events, and analytics.> Effective team member and collaborator who can utilize data and expertise to contribute to strategic objectives.> Participant in numerous industry organizations.> Team builder and mentor.> Speaker for events held by a number of industry organizations including CTAM, CAB, IRTS, AWRT.> Managed multi-million dollar budgets. Handled contract negotiations.
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