Barry Cooper
Seo Manager @Booking.com
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WORK HISTORY
Seo Manager @Booking.com
Manchester, GB
Manchester based SEO Manager with a proven track record in leading digital marketing teams & strategies with experience of product ownership, multi-language optimisation, content marketing and team management.Responsible for the management and delivery of the SEO strategy for Booking.com which consists of circa 5 million pages available in over 40 languages and marketed to in excess of 160 countries.Responsibilities include- SEO & Content marketing strategy and execution- SEO Product management- Managing a team of 11 people - Manage relationships with SEO agencies and consultants- Analytics and reporting back at senior level on all organic search activity- Ensuring SEO integrates fully with all other digital channels- Carrying out full technical site audits- Ownership of an SEO development team to deliver innovative products- Work alongside other SEO Product Owners to prioritise SEO projects in line with highest ROI- Identify and analyse technical SEO issues- Ensure effective Bot crawling of the website- Work with content, design and development teams to implement recommendations- Monitor and react to any changes made by other teams that may affect SEO- Help promote SEO awareness and best practice across the business- Create and report on SEO activities and the impact on company performance- Daily monitoring of key SEO and business metrics & KPIs- Support multiple external team projects from an SEO perspective- Analyse competitors & identify new opportunities
EDUCATION
The University of Huddersfield
2:2, Multimedia Computing
ABOUT BARRY COOPER
Manchester based SEO Manager with a proven track record in leading digital marketing strategies with experience of product ownership, multi-language optimisation and team management.
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