Barry Baker
Owner @Barry Baker Consulting
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WORK HISTORY
Owner @Barry Baker Consulting
US
Interim VP/Director of Sales- Empower Small and Medium Enterprises to grow know-how and profit- Coach owners, sales managers, and sales teams- Deliver customized sales training- Lead sales teams during periods of transition- Develop and Execute Go-to-Market projects- Negotiate agreements from handshake to complex contract- Capture and manage key accounts/C-suite relationships- Identify Key Value propositions and Ideal Customer characteristics
EDUCATION
Thompson Rivers University
CSOM, Software Development
ILOG, INC.
Certificate, ILOG Solver/Scheduler
Thompson Rivers University
Communications & Media, Journalism
Sandler
Certificate, Selling Skills and Sales Operations
TSX Venture Exchange
Certificate, Venture Company Success Workshop
SKILLS
ABOUT BARRY BAKER
Sales Executive with a 30+ year track record of doubling revenues, re/capturing key accounts, and expanding footprint with Fortune 500 customers across North America. Vice President of Dealer Intelligence, where I lead growth strategy, operations, and market development as the company scales from a boutique BDC provider to a cross-border platform serving retail auto leaders throughout North America.I’ve delivered top-line results throughout my career by building high-performing sales teams, negotiating with C-suite buyers, and turning underperforming accounts into profit leaders. My work spans industries such as Retail Automotive, CPG, Ag-tech, SaaS, Grocery, and Distribution, and across borders with outstanding results in Canada, the U.S, and East Asia.Currently focused on building scalable, modern sales systems that combine savvy automation with the human touch and improved customer experience.I continue to serve a select group of clients through Barry Baker Consulting, offering fractional sales leadership and go-to-market execution for businesses ready to level up.Core CompetenciesSales Strategy & Execution | Team Leadership | Key Account Growth | B2B & B2C Sales | Fortune 500 Negotiation | Automotive Retail | SaaS & Tech Integration | CPG & Ag Distribution | Training & Enablement | Public Speaking | Go-to-Market Planning
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