Barry Obrien
Commercial Manager @WHSmith
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WORK HISTORY
Commercial Manager @WHSmith
London, GB
Supporting the evolution of commercial ways of working, improving governance, supplier income performance, and cross-functional alignmentPartnering with Buying and Finance teams to strengthen supplier strategy, commercial decision-making and financial visibilityContributing to the implementation of a new supplier income management system, improving accuracy, control and reportingActing as a bridge between Commercial, Finance and system teams to ensure tools and processes support effective trading
EDUCATION
London Metropolitan University
Bachelor of Arts (BA) Hons
ABOUT BARRY OBRIEN
Commercial and buying leader with 20+ years’ experience driving growth, shaping product strategy, and improving commercial performance across retail and D2C environments. I’ve spent my career operating at the intersection of product, trading and finance—leading teams, building supplier strategies, and delivering commercially robust, insight-led decision making. More recently, I’ve focused on transformation and performance improvement—helping businesses bring greater structure, visibility and control to commercial operations, from supplier strategy and income management through to forecasting, reporting and governance. I’m particularly experienced in: • Leading buying and merchandising functions • Driving margin, profitability and supplier performance • Improving commercial processes, systems and data integrity • Partnering across Buying, Finance and Operations to deliver scalable solutions Open to opportunities across commercial leadership, buying and transformation roles.
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