Barry L.
Commercial Director - Gameslink @Playtech
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WORK HISTORY
Commercial Director - Gameslink @Playtech
London, GB
EDUCATION
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Certificate, Rise to leadership
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Micromasters program , Business Management
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Professional Certificate program; Pre MBA essentials
ABOUT BARRY L.
With 15 years\' experience in the gambling industry, I have honed my expertise in gaming, working across various departments and ascending from an entry-level role to the position of Director. My journey to Director, along with my track record of contributing to the growth and success of companies, is a testament to my adaptability, leadership skills, and unwavering commitment to delivering results. Recent Experience:My most recent role as a strategic advisor at The Rank Group plc, allowed me to leverage my commercial acumen, product experience and effective people management skills to analyse their Live Casino offering before creating a comprehensive strategy, whilst also recommending a team structure to deliver it. Before joining The Rank Group in September 2023, I served as the Managing Director of at GAMING1, a leading Belgian gaming company. In this role, I led a team of six direct reports, operating across four regulated European markets, with a core focus on casino complemented by Sports and Poker. My responsibilities included overseeing the P&L of the brands, driving product development, crafting marketing strategies, and guiding operational decisions with an objective to grow market share in each territory. I also played a key role in expanding the brand\'s footprint, successfully launching new products and entering new jurisdictions.
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