Erika Barros Sierra
Director of Policy @Vimeo
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WORK HISTORY
Director of Policy @Vimeo
London, GB
Develop and lead the implementation of strategies to ensure Vimeo’s compliance with new regulatory requirements and guidance worldwide, including the UK’s Ethics, Transparency and Accountability Framework for Automated Decision-Making and the EU’s AI Act, DSA and DMA.Engage with policymakers, regulators and other stakeholders to ensure Vimeo’s perspective is heard in important debates on key policy issues that impact the company and wider tech industry, including on AI and intermediary liability.Develop Vimeo’s internal policies and guidelines, and implement related processes, in response to regulatory developments worldwide on issues ranging from the use of AI, privacy and consumer protection to content moderation and intermediary liability.Lead engagement with key stakeholders to ensure Vimeo contributes to the work being done globally to keep the online space safe from harmful content, including that which has been altered or synthetically created.Act as the final escalation point for issues arising from the enforcement of our Terms of Service, Acceptable Use Policy and Community Guidelines, and help define the company’s response to high-profile incidents.Engage with Vimeo’s Trust & Safety team daily to help improve moderation processes, increase transparency and ensure the objective and consistent enforcement of our Acceptable Use Policy, and ensure the timely identification of potential risks in new or existing products and develop plans to mitigate them.Assist General Counsel, Product and Trust & Safety teams with music business and legal affairs involving PROs, labels and other rights holders worldwide.
EDUCATION
Harvard Law School
Master’s Degree
Instituto Tecnológico Autónomo de México
Licenciada en Derecho
ABOUT ERIKA BARROS SIERRA
I am a tech policy expert, engagement strategist, New York qualified lawyer and graduate of Harvard Law School. My professional experience is rich and unique as I have worked with and for key actors, from global tech companies and innovative start-ups to policy makers and international organisations. Having lived in London, New York, Mexico City, Barcelona and Paris, I am highly skilled in the design and execution of large-scale, cross-border projects in a variety of business and cultural settings. I help companies companies achieve their goals and ensure their values and priorities are reflected in policy and regulation. I do this through a unique combination of skills: Strategic Thought Leadership: I develop positions on key policy issues and pro-tech narratives, and design strategies to push them forward. Priority setting: I understand the impact of complex policy issues on business and help identify priorities and develop strategies to drive effective action and achieve objectives. Multi-stakeholder projects: I develop and lead the implementation of cross- functional projects with company-wide impact. Global perspective: I understand local, regional and international dynamics and have the ability to identify emerging policy, regulatory and industry trends to develop adequate, timely responses. Advocacy Campaign Management: I manage the implementation of campaigns to prevent poorly drafted regulation and ensure the development of a stable, yet permissible, policy and regulatory environment worldwide. Stakeholder Engagement: I build trusting, long-lasting relationships with policymakers, regulators and other key stakeholders in national and international forums to ensure companies’ sustainable growth.
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