Catherine Barron
Vice President, Integrated Marketing at American Express
- Role
- Vice President, Integrated Marketing at American Express
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Catherine Barron
Strategic marketing professional with 14+ years of experience delivering best-in-class consumer experiences with deep expertise in today\'s complex media landscape. Strong storyteller and exceptional collaborator with the ability to influence outcomes across matrixed organizations to drive brand and business impact. Success building strong cross-functional relationships and generating alignment and support from cross-functional teams and leadership. Experience leading and motivating high-performing internal and inter-agency teams to drive innovation and results through leadership that champions individual development and team performance.
Experience
Vice President, Integrated Marketing
Jan 2026 — Present · New York, NY, US
Education
Northwestern University
Master's Degree, Integrated Marketing Communications, Marketing Analytics, Brand Strategy
2013 — 2014
Ryerson University
Bachelor's Degree, Arts and Contemporary Studies, Culture and Media (Transfer Student)
2007 — 2009
Skills
- Advertising
- Mbox Software
- Microsoft Word
- Strategic Planning
- Negotiation
- Google Adwords
- Microsoft Office
- Javascript
- Microsoft Excel
- Social Media
- Sas Programming
- Marketing Research
- Microsoft Powerpoint
- Integrated Marketing
- Digital Media
- Media Buying
- Strategy
- Media Billing Systems
- Time Management
- Online Advertising
- Adserving Technology
- Analytical Skills
- Social Media Marketing
- Marketing Communications
- Digital Marketing
- Pc Software
- Html
- Spss
- Customer Service
- Mac Os X
- Marketing Strategy
- Digital Strategy
- Google Analytics
- Media Planning
- Comscore
- Marketing
- Analytics
- Organization
- Media Strategy
- Data Analysis
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