Barrie Kosberg

Executive Director of Enterprise Marketing @The Boca Raton

Boca Raton, FL, US

Develop and execute advanced marketing strategies for iconic luxury resort encompassing five distinct hotels, rooms, 15 restaurants & bars, a spa, marina, golf & racquet clubs and programmingMap out marketing objectives, tactics and KPIs for the enterprise including leisure sales, group sales, club membership sales, social catering, and recruiting; tactics include digital marketing channels and traditional advertising buysOwn all media planning, both digital and traditional, through media buying agencies with a focus on targeting customers in the awareness, consideration and conversion steps of the funnelLead a team of managers responsible for The Boca Raton’s websites, email marketing, social media, travel consortia marketing tactics, overall web presence and marketing project management

USC Marshall School of Business

MBA, Business

Yeshiva University

Bachelor of Arts, English Communications: Public Relations