Barrett Livingston

About Barrett Livingston

Exceptional leader across multiple phases of marketing in the Technology Industry. Expertise in developing and driving cross-channel marketing programs through cross team collaboration, customer and market data analysis, and asset development to achieve KPIs. Designed and executed GTM plans with event experiences aligned to product growth strategies across all categories: education, consumers, commercial customers/partners, internal audiences, both through live and digital executions across the US and internationally. Recognized for launching some of Microsoft’s most successful products, including Windows, Surface, Microsoft 365, Minecraft Education, and Xbox titles.

Experience

1. Business Program Manager

   Microsoft

   Nov 2024 — Present · Redmond, WA, US

   Drive Minecraft Education team and the Growth Program building out strategy for activations and engagement, highlighting changes we need to make to processes and controls to achieve the KR gains year over year. · Enhance the customer onboarding process for Minecraft Education, ensuring a seamless and engaging experience for new users. This involves updating the onboarding materials, web design, integrating new tools/technologies, and improving communication channels.· Update the Minecraft Education sales approach by implementing new sales process with clear segmentation, creating new sales kits, streamlining lead capture and generation, and updating roles and responsibilities across the Minecraft Education team. · Deliver Education Event strategy for large scale experiences at conferences like Bett and ISTE to drive new customer activation. Partner across the team to relaunch content approach on Minecraft Education web, including ambassador and community generated content.

Education

• Washington State University

  Bachelor of Arts, Economics, Finance, Sociology