Barrett Cox

About Barrett Cox

With over a decade of professional experience in the digital marketing realm, I have honed a deep expertise in maximizing paid media channels to drive significant revenue growth. My mission is to leverage innovative marketing strategies that align with the company\'s goals, fostering a culture of continuous improvement and data-driven decision-making. I bring a diverse perspective and a collaborative approach to the table, ensuring that our marketing efforts resonate with a broad customer base and contribute to the company\'s success.

Experience

1. Director of Performance Marketing

   Net32 Inc

   Nov 2024 — Present

   Own and develop performance marketing strategies across multiple channels, leveraging data-driven insights to scale and test innovative growth initiatives while optimizing campaign performance- Collaborate cross-functionally with Creative, eCommerce, Product, and Engineering teams, ensuring effective resource allocation, process improvements, and alignment with industry trends to achieve business growth targets- Build and mentor a team of Performance and Channel Marketing professionals, driving the execution and optimization of online and offline marketing campaigns to drive customer acquisition and retention.

Education

• UNH Peter T. Paul College of Business and Economics

  Bachelor of Science (BS), Entrepreneurship/Entrepreneurial Studies

  2007 — 2011

Skills

• Event Planning
• Social Media Marketing
• Powerpoint
• Online Marketing
• Client Services
• Marketing Communications
• Facebook
• Marketing
• Social Networking
• Marketing Strategy
• Customer Service
• Client Relations
• Business Development
• Creative Concept Design
• Microsoft Office
• Sales
• Social Media
• Laser Engraving
• Email Marketing
• Entrepreneurship