Swainson
Senior Strategist @Platter
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WORK HISTORY
Senior Strategist @Platter
NY, US
As a Senior Strategist, I\'m leading strategic conversion optimization and performance consulting to build more profitable storefronts for ambitious DTC brands.Platter\'s mission is to make it easier for brands to build more profitable Shopify stores.We design, build, and optimize storefronts that convert better, are easier to manage, and cost less to maintain.We are a Shopify Platinum Partner that has helped over 200+ of the fastest-growing ecommerce brands like Every Man Jack, Gainful, and Neuro to create profitable storefronts.Want to learn more? Visit platter.com
EDUCATION
CXL
Conversion Optimization Minidegree, Conversion Rate Optimization
Okanagan College
Bachelor of Business Administration - BBA, Human Resources Management/Personnel Administration, General
ABOUT SWAINSON
I focus on improving how websites perform by understanding how people use them. Working across CRO and UX research, I help teams run smarter experiments, fix tracking issues, and make decisions backed by real user behaviour. I enjoy the balance between technical detail and behavioural insight - building strategies that are both practical and impactful.Throughout my career, I’ve worked with fast-moving eCommerce brands to lead structured testing programs, create personalized experiences, and develop over 100 research-backed ideas that drive growth. Whether it\'s refining a funnel, troubleshooting GA4, or building a custom dashboard, I approach each project with curiosity and a clear goal: make things work better for both the business and the user.Key Competencies & Success Stories: A/B Testing: Delivered $570K+ in incremental revenue through structured, data-backed experiments UX Strategy: Developed 100+ optimization strategies grounded in qualitative and quantitative research Behavioural Analytics: Interpreted user behaviour using funnel analysis, engagement tracking, and heatmaps Tracking Implementation: Built custom GA4 and GTM setups to improve attribution and event accuracy Personalization: Created dynamic product flows and quizzes using Octane AI to enhance engagement Reporting & Dashboards: Built automated visual reports in Looker Studio for ongoing insight deliveryI take a thoughtful, user-centred approach to experimentation, balancing business goals with real-world behaviour.Always open to conversations around CRO, UX research, testing strategy, or digital growth.Let’s connect.
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