Barnali Roy

About Barnali Roy

Barnali is a proven people leader with a strong network across Retail & Payment industries. Her core strength lies in building personalised connections between brands and consumers using data analytics, digital automation and innovative marketing communication. Her people management skills and ability to work collaboratively with diverse teams have helped her excel professionally.Areas of expertise:1. Customer Strategy and Loyalty Marketing : Headed loyalty programs with large base of customers at Tata Neu, Shoppers Stop and PAYBACK. She was responsible for managing the P&L of loyalty BU, and driving acquisition, spends and retention strategy for the program.She has worked in leadership roles managing P&L and revenue targets, also driven acquisition, spends & retention programs for some of the leading brands across the country.Led digital automation projects like campaign automation, digital sourcing, mobile app engagement, multi-wallet functionality to deliver enhanced customer experience. Strategic Alliances / Partner Management : Spearheaded business discussions, commercial negotiations and overall stakeholder management with some of the biggest players in Retail and Banking Industry like Future Group, HDFC Bank, ICICI Bank, Citibank Axis Bank. Drove 50 Crs+ direct revenue through these alliances and partnerships. Product, Portfolio and Partnership : Headed one of the most successful co-brand programs - First Citizen Citibank Co-brand Card program during her role at Shoppers Stop. Front-ended the partnership, launched new product enhancements and revamped the program to drive 20% growth for the program.Led Future Group’s loyalty program during her role at PAYBACK, managed the loyalty portfolio and driven 550 Crs of incremental revenue for Future Group in 2016.Managed internal and external brand partnerships at Tata Neu, set-up the distribution channel and partner network for Tata Neu Gift Cards.

Experience

1. Business Head - Debit Cards

   ICICI Bank

   Nov 2023 — Present · Mumbai, IN

Education

• Stewart Science College

  B.Sc, Chemistry

  2000 — 2003

• ICFAI Business School, Bangalore

  MBA, Marketing

  2004 — 2006

• MICA | The School of Ideas

  Post Graduate Certification, Digital Marketing and Communication

• Kendriya Vidyalaya

  10th Board, CBSE, English, Hindi, Mathematics, Science, Social Studies

  1997 — 1998

Skills

• Leadership
• Process Improvement
• Campaign Design
• Payments
• Channel Sales
• Product Management
• Business Analysis
• Business Intelligence
• Strategy
• E-Commerce
• Channel Management
• Credit Cards
• Electronic Payments
• Portfolio Management
• Competitive Analysis
• Customer Segmentation Strategy
• Business Planning
• Team
• Consulting
• Business Relationship Management
• Program Management
• Retail Marketing
• Business Strategy
• Collaborative Leadership
• Product Marketing
• Management
• Key Account Management
• Marketing Strategy
• Rewards
• Relationship Management
• Direct Marketing
• Strategic Consulting
• Customer Engagement
• Business Innovation
• Debit Cards
• Marketing
• Business Development
• Account Management
• Prepaid Cards
• Client Engagement