Barnali Majumdar
Strategic Sales and Business Development Professional specialised in revenue growth in Saas and digital platforms
- Role
- AVP - Lead Data and Media Services West and East at Kenscio
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Barnali Majumdar
Dynamic, Mission driven Business Development Head with 25+ years of accredited success…
Experience
AVP - Lead Data and Media Services West and East
Apr 2023 — Present · Mumbai, IN
Spearheading revenue for West and East zones, delivering consistent YoY growth and expanding client base across fintech, retail, gaming, and e-commerce sectors. •Achieved 15% business growth by cross-selling across existing accounts. •Closed two marquee BFSI accounts (INR 50L+ deals), marking the first full-stack CDP + omnichannel communications deployment in Kenscio’s history. •Conceptualised and executed a first-of-its-kind communication campaign for Maharashtra elections, generating INR 20L in a single day. •Played a strategic role during a company acquisition; led sales alignment and post-merger revenue transition. •Expanded regional footprint by onboarding clients from Pune and Kolkata, breaking geographical barriers
Education
St. Xavier's College (Autonomous), Kolkata
Bachelor's degree, Political Science and Government
IISWBM
PGDBM, Marketing
Skills
- Advertising Sales
- Business Strategy
- Brand Management
- Marketing Strategy
- Media Planning
- Integrated Marketing
- Management
- Sales
- Team Management
- Market Research
- Corporate Events
- Business Development
- Digital Marketing
- Crm
- Advertising
- Marketing Communications
- Entertainment
- Marketing
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