Barnaby Nelson
Digital & Ecommerce Lead - Pubs & Managed Retail Channels @Diageo
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WORK HISTORY
Digital & Ecommerce Lead - Pubs & Managed Retail Channels @Diageo
Leading the optimisation & development of key customer B2B & B2C apps & websites and ownership of ontrade digital retail strategy for Diageo’s managed retail, pubs and RTM channels. Accounts include Green King, Wetherspoons, Stonegate & Mitchells & Bulters. • Full P&L responsibility and new business onboarding of key online B2B & B2C accounts, platforms & marketplaces. • e-Performance expert, upskilling NAMs & customers how best to optimise digital online marketing to truly deliver omni-channel brand campaigns that deliver the best commercial ROI. • Active collaboration with channel & external partners and agencies to support and influence best in class E-Commerce strategies.
SKILLS
ABOUT BARNABY NELSON
Classically trained and highly driven senior professional with a track record of…
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