Ilaria Barletta
Head of Product Marketing @Subito
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WORK HISTORY
Head of Product Marketing @Subito
Milano, IT
Lead the Product Marketing Team in the reporting line with the CPTDO and bring forward the added value of Product Marketing within the Adevinta ecosystem- Ensure the effectiveness of go-to-market strategies and promotions for Subito\'s features, boosting product adoption and user centricity - In charge of Product market fit and competitive scenario analysis- Pioneer category curation within Subito- Drive the product positioning and messaging for all our segments based market insights- Partner with a range of cross-functional teams to ensure flawless and constant awareness of the market needs.
EDUCATION
Università degli Studi 'Suor Orsola Benincasa'
Comunicazione Istituzionale e d’Impresa
Istanbul University
Erasmus, Business Communication and Marketing
MIP Politecnico di Milano
Media Marketing
SKILLS
ABOUT ILARIA BARLETTA
Product Marketer with a background in marketing, product marketing, product growth and working cross-functionally at the intersection of Marketing, Product and Sales Training teams. Leading the Product Marketing team in Subito.Speaker at the Osservatorio Digital Native Company by Politecnico di Milano and Women in Tech Ambassador at SubitoSkills include: GTM Strategy, Product Marketing, Promotional strategy, Onsite marketing, Growth Marketing, Branding, Messaging Design, Product Strategy, Product Growth & Engagement, Referral & Incentive Marketing, User Acquisition, Google Analytics, Market Research
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