Barkha Malpani
Advertising | Marketing Leader | Growth Strategist | Brand Innovator | Integrated Communication Expert | Digital Transformation | Client Servicing Specialist | Ad Films & Storytelling | F&B Enthusiast | Lifelong Learner
- Role
- Senior Brand Marketing Manager at Priya Foods
- Location
- Surat, GJ, IN
- LinkedIn followers
- 500 followers
About Barkha Malpani
A seasoned marketing executive with 15+ years of experience in driving high-impact…
Experience
Senior Brand Marketing Manager
May 2024 — Present · Hyderabad, IN
Collaborating with Key Stakeholders to drive strategic brand initiatives and business growth.Managing a 200+ product portfolio across 30+ countries with a full-funnel, integrated marketing approach spanning traditional and digital channels.Leading major TVC campaigns, including three brand films (\"Priya Ante Pickle-E Annukunara\"/\"Priya Matlab Pickle Hi Samjhe Kya\") in four languages, strengthening brand recall.Spearheading Priya Foods’ 45th Anniversary campaign alongside multiple new product launches, including six low-salt pickles.Developing strategies for deep penetration in E-commerce and Quick Commerce, optimizing visibility and sales.Overseeing a comprehensive digital refresh to modernize brand presence and engagement.Driving extensive PR, packaging innovation, research, and new product development (NPD) for SABALA, Priya’s millet-based brand.Managing photography, film production, and other creative executions to enhance brand storytelling.
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.