Marty Barker
Concert Marketing | Real Estate | Non-Profit Ambassador
- Role
- Regional Marketing Manager at Live Nation Entertainment
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Marty Barker
Experienced events professional with a broad background across all aspects of event planning including budgeting, marketing, logistics, and delivering exceptional guest experiences. Proven track record working on a wide range of events such as concerts, sporting events, family entertainment, and charitable initiatives.Specialties: Marketing, guest services, mentoring, leadership, sponsorship, and sales.
Experience
Regional Marketing Manager
Jul 2021 — Present · San Diego, CA, US
Act as the key internal contact with various stakeholders to prepare, present and execute marketing and promotional campaigns for Live Nation concerts primarily at the club and theatre level- Serve as the primary local contact for artist marketing representatives regarding venue and show marketing plans- Partner with the local talent buying team to manage the success of events across multiple venues- Develop and maintain relationships with the media, partners, and other industry professionals- Develop impactful promotions for Live Nation events using multiple regional media partners- Compile and share extensive audience and artist demographic information to shape the development of marketing plans- Identify and activate new strategic marketing partners to enhance artist and venue exposure in the community- Ensure all necessary show marketing information is input into Live Nation\'s proprietary marketing tools- Compile advertising settlement documents as needed for concerts- Work with internal stakeholders to provide post-show marketing analytics recaps to artists- Maximize show awareness on socials, in emails, on websites and in venue- Coordinate street team and grassroots marketing efforts with local market contacts- Day of show event coverage as necessary- Maintain a working knowledge of digital and social media buying to incorporate into marketing plans and company initiatives
Education
University of San Francisco
Master of Arts (MA)
2012 — 2014
Sierra College
Associate's Degree
2006 — 2008
San Jose State University
Bachelor of Science; School
2008 — 2010
Skills
- Sales Process
- Community Outreach
- Customer Service
- Marketing
- Operations
- Sports Management
- Event Management
- Hospitality
- Microsoft Office
- Social Networking
- Social Media Marketing
- Non-Profits
- Public Relations
- Assisting
- Time Management
- Social Media
- Sports Marketing
- Fundraising
- Event Planning
- Leadership
- Sports
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