Bari Trontz

About Bari Trontz

Global Marketing & Communications Leader | Growth Architect | Strategic Storyteller | Executive AdvisorBari Trontz is a senior marketing and communications executive with over two decades of experience building brand equity and accelerating revenue growth for financial services and FinTech companies. As Global Head of Marketing and Communications at MUFG Investor Services, she oversees the firm’s global marketing strategy, leading initiatives across brand and digital, corporate and product marketing, executive communications, internal communications, public relations, and global events. A proven growth driver, Bari designs integrated marketing and communications platforms that elevate visibility, deepen client engagement, and deliver data-backed business impact. She builds and scales high-performing teams known for creativity, collaboration, and results. Her expertise spans storytelling and positioning, brand strategy, corporate communications, integrated marketing, and MarTech, woven into cohesive strategies that support commercial growth for companies operating in complex, regulated markets.Before joining MUFG, Bari held senior leadership roles at DTCC, where she led marketing efforts focused on brand visibility, client acquisition, and enterprise growth. Throughout her career, she has shaped strategic communications to enhance reputation and influence and served as a company spokesperson during market events and periods of critical change. She has led communications strategy in support of executive leadership through major initiatives including market structure reform, regulatory transformation, and M&A activity.Beyond MUFG, Bari is committed to advancing the industry and the people who shape it. She serves on the Board of Women in Financial Markets (WIFM) and has been recognized as a 2025 Reuters Trailblazing Woman in Marketing, a 2026 Financial Narrative FN50 honoree, and Mentor NYC\'s Mentor of the Year.Professional CompetenciesStrategic Marketing & Growth Leadership• Brand & Digital Strategy• Corporate & Product Marketing• Demand Generation• Go-to-Market Strategy• Client Acquisition & RetentionCommunications & Reputation Management• Narrative Development & Storytelling• Internal Communications • Media Relations• Crisis Communications• Thought Leadership & Executive VisibilityData & Technology-Driven Execution• Integrated Marketing Platforms• MarTech Strategy & Optimization• Performance Marketing & ROI Measurement• Marketing Analytics & Attribution

Experience

1. Managing Director, Global Head of Marketing & Communications

   MUFG Investor Services

   Apr 2024 — Present · NY, US

   MUFG Investor Services is a division of Mitsubishi UFJ Financial Group, Inc (MUFG), one of the world’s largest financial institutions with aproximately $3 trillion in assets. Bari is responsible for building brand equity, reputation management, and supporting the firm’s revenue growth ambitions. She oversees teams of global marketing and communications experts and agencies, spearheading corporate and product marketing, brand and digital strategy, demand generation, corporate and executive communications, public relations, internal communications, and global event marketing.

Education

• Marymount Manhattan College

  Literature

• Wheaton College Massachusetts

  Economics

Skills

• Corporate Communications
• Media Relations
• Marketing Communications
• Strategic Communications
• Public Relations
• Financial Markets
• Writing
• News Writing
• Editing
• Internal Communications
• Social Media
• Press Releases
• Thought Leadership
• Copywriting
• Marketing
• Crisis Communications
• Integrated Marketing
• Strategy
• Marketing Strategy
• Speech Writing
• Leadership
• B2b Marketing
• Newsletters
• Management
• Social Media Marketing
• Journalism
• Blogging
• Copy Editing
• Crisis Management
• Content Management
• Digital Marketing
• Content Development
• Content Strategy
• Email Marketing
• Editorial
• Event Planning
• Message Development