Baris Ozkerim

Product and Business Leader @Aselsan

Ankara, TR

Lead the strategic and go-to-market product management for the Medical Imaging Portfolio, including Mobile DR systems, Mobile C-arm systems, and low-field MRI/MPI systems.Strategy Responsibilities• Perform in-depth 5C analyses to identify business challenges and opportunities.• Conduct market interviews and surveys to understand customer pain points.• Set business targets and define KPIs to measure and monitor performance.• Develop market, portfolio, distribution, pricing, positioning, and communication strategies.• Prepare product roadmaps and strategic business plans.Go-To-Market Responsibilities• Develop and execute go-to-market strategies to drive global and international business expansion.• Plan and implement marketing and product launch activities.• Create marketing materials, including photo/movie arrangements, product brochures, and sales presentations.• Build and maintain relationships with Key Opinion Leaders. • Train sales teams and distributors on competitive positioning.• Support sales teams with presentations and pricing strategies.• Represent the company at national and international trade fairs and scientific events.

Anadolu University

BSc, Business Administration

Yıldız Teknik Üniversitesi

PhD, Business Administration (quit in 2017)

Boğaziçi University

MSc, Biomedical Engineering

Işık Üniversitesi

BSc, Electronics Engineering