Baris Ozkerim
Business I Strategy I Product Management I Go-to-Market I Medical Devices
- Role
- Product and Business Leader at Aselsan
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Baris Ozkerim
Product & Business Manager with 12+ years of experience in medical imaging and healthcare…
Experience
Product and Business Leader
Mar 2021 — Present · Ankara, TR
Lead the strategic and go-to-market product management for the Medical Imaging Portfolio, including Mobile DR systems, Mobile C-arm systems, and low-field MRI/MPI systems.Strategy Responsibilities• Perform in-depth 5C analyses to identify business challenges and opportunities.• Conduct market interviews and surveys to understand customer pain points.• Set business targets and define KPIs to measure and monitor performance.• Develop market, portfolio, distribution, pricing, positioning, and communication strategies.• Prepare product roadmaps and strategic business plans.Go-To-Market Responsibilities• Develop and execute go-to-market strategies to drive global and international business expansion.• Plan and implement marketing and product launch activities.• Create marketing materials, including photo/movie arrangements, product brochures, and sales presentations.• Build and maintain relationships with Key Opinion Leaders. • Train sales teams and distributors on competitive positioning.• Support sales teams with presentations and pricing strategies.• Represent the company at national and international trade fairs and scientific events.
Education
Anadolu University
BSc, Business Administration
2013 — 2017
Yıldız Teknik Üniversitesi
PhD, Business Administration (quit in 2017)
Boğaziçi University
MSc, Biomedical Engineering
2005 — 2008
Işık Üniversitesi
BSc, Electronics Engineering
1999 — 2004
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