Barbara Fonseca
Ecommerce Analytics Manager @Pandora
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WORK HISTORY
Ecommerce Analytics Manager @Pandora
London, GB
EDUCATION
British Columbia Institute of Technology
Web Analytics
Facha
Advertising and Communications Degree, Communication and Media Studies
E-commerce School
E-commerce Management and Digital Marketing
The Wharton School
Business Analytics Specialization
SKILLS
ABOUT BARBARA FONSECA
Online retail professional for over 15 years.+10 years as Digital Analyst and Customer Insights in London. Previous experience with Digital Performance Marketing, CRM and E-commerce Trade Management.I\'m passionate for using data to understand customer shopping behaviour, providing actionable insights to achieve the business goals. Trade oriented, my objective is to make data easily accessible to clearly identify trends, opportunities and monitor performance. Big fan of automatic dashboards with clear trustable data available online to everyone in the business to support their roles with data informed decisions.Adobe Analytics, Google Analytics, Contentsquare, Bloomreach, Power BI and all the fun stuff.
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