Barend van der Maas
Head of Membership & Loyalty @AA New Zealand
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WORK HISTORY
Head of Membership & Loyalty @AA New Zealand
Auckland, NZ
EDUCATION
New Zealand - Permanent Resident
Dutch Citizen, UK Born
University of Twente
Master's degree, Marketing and Consumer; Marketing & Communication management
Windesheim
Ba, Marketing Communications
SKILLS
ABOUT BAREND VAN DER MAAS
As a Global Growth Leader at Philips Healthcare, I manage an international and multicultural team that drives and enables services business growth in global markets. With over 10 years of experience in growth strategy development, product management, proposition development, and data-driven marketing I am passionate about commercial strategy, customer segmentation, and digital technologies to drive customer success and value. I am a proud father of three teenagers, I run often, sail and surf when I can, and enjoy a good camping adventure in the outdoors. In my free time I am a avid graphic designer, tech-enthusiast, dedicated woodworker, pun-lover, chocolate and coffee connoisseur and amateur chess player. I am a Dutch citizen, born in the UK. and I hold a New Zealand permanent residency visa.
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