Barb Matheson
Managing Director @Coolab
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WORK HISTORY
Managing Director @Coolab
As director of this creative agency, I draw on my client-side experience to build collaborative, transparent and valued partnerships. My PR and experiential marketing background helps guide creative work that is both visually compelling and conveys clear, consistent storytelling. I’ve been instrumental in expanding the agency into the entertainment industry, securing new business and building lasting relationships. Past and current clients include Canadian Tire, Kraft Heinz, Netflix, TIFF, Cineplex Pictures, Sony Music, and Touchwood PR.I also provide bespoke entertainment-related PR services in the areas of film, television and streaming through key client partnerships, including as the Canadian PR Lead for Apple TV+ and as VP, Publicity & Promotions for Touchwood PR focusing on the Netflix Canada account (Jan 2023 - present).
EDUCATION
Humber College
Certificate
McGill University
B.Ed
SKILLS
ABOUT BARB MATHESON
Seasoned communications leader with over 20 years of experience spanning publicity, PR, marketing, strategy and corporate communications in the entertainment industry and, more recently, as Managing Director of a creative studio. Leader of projects and teams both large and small—from hugely successful blockbuster film campaigns and A-list talent tours to immersive pop-up exhibits and brand activations.
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