Barb Kelly

About Barb Kelly

A seasoned and results-driven marketing professional with extensive experience in brand management, product development, and strategic marketing across diverse industries. Adept at crafting and executing innovative marketing strategies that enhance brand visibility, drive consumer engagement, and increase market share. Proven ability to lead cross-functional teams, manage complex product portfolios, and deliver data-driven solutions that align with business objectives. A strategic thinker with a keen eye for emerging market trends and consumer insights, ensuring sustained business growth and competitive advantage.Skilled in designing and implementing integrated marketing campaigns with a digital-first approach, leveraging data analytics and customer insights to optimize engagement and conversion rates. Demonstrated expertise in product development, packaging innovation, and go-to-market strategies, successfully launching new products and revitalizing existing ones to meet evolving consumer needs. Experienced in collaborating with internal stakeholders and external partners to streamline project execution, enhance marketing effectiveness, and deliver measurable business impact.Highly adept at leading marketing transformation initiatives, driving top-line growth, and improving operational efficiency through process enhancements and strategic positioning. Strong background in consumer research, category management, and sales enablement, developing compelling brand narratives and merchandising strategies that drive revenue growth. Proven ability to work with major retailers, securing product placements and strengthening key business relationships.Committed to delivering marketing excellence by combining creativity, analytical thinking, and leadership to drive meaningful business results. Passionate about fostering brand loyalty, optimizing marketing strategies, and creating innovative solutions that resonate with consumers. A proactive and collaborative leader who thrives in fast-paced environments, consistently exceeding business goals and expectations.I am open to professional networking. Feel free to reach out to me here or via email at k••••••@icloud.com.Looking forward to adding value to you!Expertise: Market Research, Brand Development, Packaging Development, Positioning, Budgeting & Forecasting, P&L Management, Innovation, New Product Development, Marketing Communications, Strategic Partnerships, Merchandising & Promotions

Experience

1. Division Marketing Manager

   NSI Industries

   Jun 2022 — Present · Charlotte, NC, US

   Led strategic marketing programs for multiple brands in the electrical and HVAC distribution market.• Developed and executed multi-channel, data-driven marketing strategies with a digital-first approach.• Spearheaded the launch of 12 new products in one year with go-to-market plans and sales materials.• Managed a team of 4 to drive successful marketing campaigns and product launches.

Education

• Gies College of Business - University of Illinois Urbana-Champaign

  BS, marketing

• Marquette University

  MBA, Marketing

Skills

• Customer Insight
• Analytics
• Business Strategy
• Sales
• Business Analysis
• Marketing
• Product Development
• B2b Marketing
• Strategic Partnerships
• Marketing Management
• Market Analysis
• Marketing Communications
• New Business Development
• Management
• Go-to-Market Strategy
• Product Management
• P&L Management
• Brand Equity
• Forecasting
• Strategic Thinking
• Market Planning
• Shopper Marketing
• Brand Architecture
• Strategic Planning
• Brand Management
• Cross-Functional Team Leadership
• Packaging
• Competitive Intelligence
• Marketing Strategy
• Leadership
• Product Innovation
• Market Development
• Integrated Marketing
• Advertising
• Business Planning
• Pricing Strategy
• Product Launch
• Market Research
• Brand Development
• Segmentation