Barb C.

About Barb C.

Hi, I’m Barb.I’ve spent a lot of my career learning how to operate inside of business.Now, I care a lot more about how business operates for people.Because the truth is… most organizations don’t struggle because of strategy. They struggle because of misalignment, poor communication, and a disconnect between leadership and the people doing the work.That’s the space I work in.I help organizations close the gap between what they say they are and how they actually function… through strategy, communication, and culture that make sense to real people, not just leadership teams.At Thread, I built the marketing function from the ground up, but my impact has always gone beyond marketing. I’ve partnered with leadership across the business on crisis communication, internal alignment, engagement, and brand transformation… helping create clarity where there was confusion and connection where there were gaps.That work has contributed to measurable results… growth, engagement, recognition, and ROI.But what matters most to me is this:When people understand what they’re doing, why it matters, and feel respected in the process… everything works better.I’m drawn to leaders who want to build strong businesses without losing the human side of them… and who understand that those two things aren’t separate.Core strengths: • Bridging the gap between leadership vision and team execution • Executive communication and organizational alignment • Brand, culture, and employee experience strategy • Navigating change, growth, and transformation • Driving results without losing sight of people

Experience

1. Director of Marketing & Brand

   Thread HCM

   Mar 2020 — Present

   Built the marketing department from the ground up, guiding strategy, communications, and culture during a period of rapid growth and transformation. Partnered with leadership to align organizational messaging, drive engagement, and deliver measurable impact.Partner to executive leadership on marketing strategy, internal communications, and organizational alignment.Delivered 6× ROI on Thread’s flagship HR Showcase event, doubling attendance year-over-year.Directed a $250K annual budget, aligning spend to ROI and business priorities.Led communication and engagement initiatives that earned multiple Best Places to Work awards.Designed new-hire communications that reduced onboarding time by 30%.Guided crisis communication and culture continuity during organizational change.

Education

• St. Petersburg College

  Associate of Science (A.S.), Business Management and Marketing

  2011 — 2013

• Center for Advanced Technologies

  HS Diploma, General Education, - focused heavily on computers and technology.

  2002 — 2006

• St. Petersburg College

  Certificate, Business Marketing Operations

  2014 — 2016

• St. Petersburg College

  Associate of Arts (A.A.), Business Administration and Management, General

  2014 — 2014

• St. Petersburg College

  Bachelor of Applied Science (B.A.Sc.), Finance, General

  2014 — 2016

Skills

• Time Management
• Administrative Assistants
• Marketing
• Social Media
• Account Reconciliation
• Customer Service
• Production
• Customer Relations
• Data Entry
• Teamwork
• Problem Solving
• Typing
• Purchasing
• Shipping
• Proofing
• Editing
• Proofreading
• Research
• Telephone Skills
• Administrative Support
• Outlook
• Fax
• Quickbooks
• Administrative Assistance
• Financial Reporting
• Management
• Accounting
• Budgets
• Microsoft Excel
• Microsoft Office