Barb Doyle

About Barb Doyle

I am an innovative and results-driven marketing and communications executive with expertise in education and healthcare. I enjoyed a successful early career as an occupational therapist and healthcare administrator and am currently thriving in my second career as a marketing and communications professional.Notable skills and accomplishments include:• As Chair of the Connecticut Association of Independent Schools Commission on School Advancement, I mentor and lead professional development for all Connecticut marketing/communications, enrollment, and development professionals.• Driven by the excitement of emerging trends in marketing and technology, including the fast-moving impact of AI, I work hard to stay ahead of the curve to identify potential opportunities and challenges. A thought leader in my field, I have been a podcast guest and conference presenter and serve on the AI Council Steering Committee at Renbrook School.• I redesigned the digital and inbound marketing programs and social channels at Renbrook School resulting in a 400% increase in inquiries and the highest enrollment in 10 years. I also led the development of an award-nominated website and implemented a new digital communication system.• At Associated Medical, I developed, marketed, and implemented a new Women’s Health Division, including services in oncology, lymphedema, urology, and postpartum care, increasing patient census and revenues. I also successfully led risk management and quality improvement programs to secure repeated Joint Commission Accreditation at multiple locations.* Founded a successful occupational therapy practice providing services to homebound patients and served as a consultant for Utilization Review, Joint Commission Accreditation, and Professional Advisory Services.• Reinventor - I have successfully reinvented my career due to significant life changes. I am nimble, adaptable, and embrace growth in my work.

Experience

1. Marketing Director

   Donate Life Connecticut

   Feb 2017 — Present · Andover, CT, US

   Combining my expertise in marketing and healthcare, I am passionate about my work as the Marketing Director at Donate Life Connecticut. This nonprofit organ donation foundation educates our citizens about organ donation, organ health, and living organ donation.Key responsibilities include:• Provide marketing services, brand management, internal/external communications, and grant writing.• Establish brand guidelines, redesign and manage the website, SEO/SEM, and all digital campaigns.• Track ROI, provide KPIs and data analysis, and adjust campaigns accordingly.• Create all print collateral and support all fundraising and educational events.• Collaborate with the Board of Directors, transplant surgeons, OPO management, transplant coordinators, physicians, organ donors, organ recipients, and donor families.• Member of the Executive Committee of the Board of Directors.

Education

• Quinnipiac University

  BS, Occupational Therapy

• Quinnipiac University

  Master’s Degree, Hospital Administration

Skills

• Program Development
• Management
• Adobe Acrobat
• Adobe Creative Suite
• Customer Service
• Healthcare
• Digital Marketing
• Strategic Planning
• Budgets
• Creative Writing
• Direct Mail
• Blogging
• Human Resources
• Brochures
• Newsletters
• Publishing
• Case Management
• Integrated Marketing
• Creative Strategy
• Healthcare Information Technology
• Social Networking
• Photography
• Brand Development
• Wordpress
• Entrepreneurship
• Corporate Branding
• Staff Development
• Publications
• Facebook
• Illustrator
• Direct Marketing
• Small Business
• Online Marketing
• Indesign
• Case Managment
• Digital Media
• Microsoft Office
• Sales
• Clinical Care
• Media Relations