Barb Bertsch
Fractional CMO | Marketing Strategy | Brand Alignment | Marketing Planning | Marketing Coaching + Advisory
- Role
- Fractional CMO & Authentic Growth Guide at Authentic®
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Barb Bertsch
Please contact me at: b••••••••@authenticbrand.com 95••••••14 I’m a…
Experience
Fractional CMO & Authentic Growth Guide
Aug 2018 — Present · Minneapolis, MN, US
Authentic® is a fractional CMO and marketing transformation firm, built to help growing businesses Overcome Random Acts of Marketing® and confidently take the next right step toward healthy growth.Our unique approach combines Marketers + Methodology + Mindshare to help growing businesses increase maturity, growth, and transferrable value.We are Authentic®Tested. Trusted. True Executives.Learn more at: authenticbrand.com
Education
Concordia University-St. Paul
Masters
University of St. Thomas
Certified Professional Project Manager
2015
University of Wisconsin-La Crosse
Bachelor of Science (B.S.)
Skills
- Product Marketing
- Cross Functional Team Leader
- Telecommunications
- Product Development
- Analysis
- Recruiting
- B2b Marketing
- Market Planning
- Competitive Analysis
- Advertising
- Product Management
- Lean Principles
- Retail
- Pricing
- Product Portfolio Management
- Sales Operations
- Customer Service
- Market Based Pricing
- Global Marketing
- Project Portfolio Management
- Business Planning
- Cross-Functional Team Leadership
- Marketing Strategy
- B2c & B2b Marketing
- Multi-Channel Marketing
- Digital Strategy
- Product Launch
- Sage Crm
- Marketing
- Strategy
- Crm
- Employee Wellness Programs
- Strategic Planning
- Management
- Team Building
- P&L Management
- Training
- New Business Development
- Program Management
- Negotiation
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