Barbara Yang
Senior Manager, Brand and Content @CIBC
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WORK HISTORY
Senior Manager, Brand and Content @CIBC
Toronto, ON, CA
EDUCATION
ESSEC Business School
MBA, Marketing
University College Dublin
Bachelor of Commerce, International Marketing
McGill University
Bachelor of Commerce, Marketing and International Business
SKILLS
ABOUT BARBARA YANG
I build global brands and develop high-impact marketing communication strategies that drive awareness and return on investment.As a highly respected Marketing and Communication Professional, I have led the planning and development of omnichannel marketing, public relations, and social media strategies to increase sales and brand awareness for Global Luxury and Lifestyle Brands. I am a passionate storyteller with strong business acumen and a knack for building meaningful and authentic relationships horizontally and vertically throughout the organization. I have a proven track record in analyzing and continually improving creative, social, and content marketing to optimize ROI. I am skilled presenter, influencer, and highly organized professional.Connect with me today at b••••••••@gmail.com to learn more.
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