Barbara Victoria N.
Sr. Content Designer & Engineer ⚙️ I build the systems that ensure content works seamlessly across platforms🪛
- Role
- Senior Content Designer at Citi
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Barbara Victoria N.
Hi, I\'m Barbara Victoria Niveyro (she/her), a multidisciplinary designer and strategic leader with over 15 years of experience collaborating with global institutions and governmental agencies in New York, including the United Nations, the State of New Jersey, and Citibank.I\'m dedicated to leading cross-functional teams to co-create experiences that empower users. I specialize in the intersection of design and engineering, with a focus on accessibility, workflow optimization, and high-impact writing in both English and Spanish. I\'m a casual beekeeper, feel free to say hi for collabs!Thank you!Barbara
Experience
Senior Content Designer
Dec 2025 — Present · New York, NY, US
U.S. Personal Banking at Citibank is a significant segment of Citigroup, focusing on credit cards and retail banking through Citi Retail Services, a leading provider of private-label and co-brand credit cards in North America. Our team oversees the UX experiences for over 100 partners, including Best Buy, Bloomingdale’s, Honda, Shell, Staples, and Wayfair- Collaborated cross-functionally and iteratively, ensuring a balanced integration of content, design, and functionality, resulting in a polished and user-friendly experience- Simplified our UX processes, including a content migration and the implementation of a new CMS- Created educational content and documented processes for Citi’s team, training new creatives and bridging the gap between copywriters, designers, and stakeholders- Conducted audits to enhance the consistency and efficacy of voice, tone, and visual systems- Execute and deliver user-centered, globally inclusive content solutions that adhere to firm governance, promote best practices, and satisfy all project requirements- Analyzed qualitative and quantitative data from diverse sources to drive content strategy, prioritize backlogs, identify gaps, and report performance to stakeholders across a matrixed organization- Mentored UX writers and spearheaded initiatives to incorporate AI-driven solutions into content and localization workflows- Tracked the Spanish and French translations for all product content, collaborating with the translations team.
Education
Humboldt-Universität zu Berlin
MFA, Open Design for Innovation
School of Visual Arts
Continuing education, Graphic Design
2019 — 2019
The New School
Writing & Activism
2018 — 2019
Universidad del Cine
Bachelor of Fine Arts (B.F.A.), Cinematography and Film/Video Production
2007 — 2011
SAE Institute North America
Audio Technology, ATP
2014 — 2015
Parsons School of Design - The New School
Certificate, Design Leadership for Business
2019 — 2020
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