Barbara Ungiert
- Role
- Author Marketing Manager at American Psychological Association
- Location
- Arlington, VA, US
- LinkedIn followers
- 500 followers
About Barbara Ungiert
A data-driven individual with a background in psychology and business, I enjoy exploring…
Experience
Author Marketing Manager
American Psychological Association
Jan 2018 — Present
Conduct exploratory research to inform business development and author marketing, including customer segmentation and campaign design. Develop and implement strategies to attract, engage, and retain authors of scholarly works. Engage potential customers through strategic social media communication. Generate awareness of APA as a standards setting organization.
Education
Georgetown University McDonough School of Business
Master of Business Administration (MBA)
2015 — 2018
UCL
BA, Psychology
2011 — 2011
The George Washington University
BA, Psychology
2008 — 2012
Skills
- Digital Strategy
- Community Outreach
- Public Speaking
- Marketing Strategy
- Digital Marketing
- Social Media
- Marketing Management
- Marketing
- Microsoft Office
- Psychology
- Communication
- Research
- Email Marketing
- Content Marketing
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