Barbara Trotta
Senior Storyteller, Communication & Creative Innovation Specialist for the Moto Guzzi Museum @Piaggio Group
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WORK HISTORY
Senior Storyteller, Communication & Creative Innovation Specialist for the Moto Guzzi Museum @Piaggio Group
Milano, IT
I’m in charge of the overall Communication Strategy for the current and the brand new Moto Guzzi Museum, and of its future deployment with the aim to leverage the Brand Cultural Heritage thanks to an engaging Museum Storytelling. The vision is to link Corporate Museum, Contemporary Art & Design, Multimedia, Education and Industrial Tourism in order to let the Brand Museum become both a Cultural and a Business HubMain activities: Museum Experience Coordinator, Communication Design, Offline & Online Content Strategy & Communication, Digital Innovation and New Communication Formats DevelopmentMain Skill Areas : Cultural & Industrial Heritage, Brand & Cultural Experiences
EDUCATION
Carlo Tenca
High School Degree, Foreign Languages and Literatures, General
Scuola di Comunicazione IULM
Executive Master, Social Media Marketing & Web Communication
IULM University
Communication, Tourism, Foreign languages, Sociology, Marketing
IULM University
Brand Communication and Strategy
SKILLS
ABOUT BARBARA TROTTA
I\'m a Communications Professional fond of narrative approaches and in-depth researches for content design. Brand Storytelling focused on designing and implementing creative content strategies within international corporate environment. My BACKGROUND and AREAS OF EXPERTISE: Writing & Visual Design + Digital & Offline Communication + Brand Experience & Image on different touchpoints + Content Production on different media
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