Barbara Simas
Senior Marketing Manager - Abm @MindBridge
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WORK HISTORY
Senior Marketing Manager - Abm @MindBridge
MindBridge AI (SaaS / FinTech)- MindBridge is an AI‑powered financial risk and fraud detection platform used by enterprises, governments, and audit teams. In this role, I lead the company’s Account‑Based Marketing strategy and play a central role in shaping the 2026 GTM direction. My work spans strategic planning, cross‑functional alignment, and the implementation of a modern, scalable marketing engine that supports long, multi‑stakeholder sales cycles across finance, audit, and risk teams. I own the development and execution of targeted ABM programs-defining ICPs, building multi‑channel account plays, operationalizing intent data, and partnering closely with Sales, Product, and RevOps to ensure unified activation. I also lead the rollout and optimization of key martech tools, ensuring data accuracy, campaign scalability, and seamless integration across the revenue organization. My focus is on building predictable, repeatable growth motions that strengthen pipeline quality, accelerate deal velocity, and position MindBridge for long‑term market expansion.Key Accomplishments- Leading the full ABM strategy, including ICP refinement, account tiering, multi‑channel activation, and intent‑driven personalization across priority segments- Driving the implementation and optimization of new marketing technologies to support the company’s 2026 GTM strategy, ensuring scalable processes, clean data, and cross‑team alignment- Partnering with Sales, Product, Customer Success, and Executive leadership to build unified revenue motions and improve account engagement across the funnel- Creating targeted messaging and account journeys that deepen engagement with high‑value enterprise and government accounts- Establishing operational foundations for ABM reporting, attribution, and performance measurement to guide strategic decision‑making- Driving cross‑functional alignment so marketing directly supports product positioning, sales enablement, and the customer lifecycle.
EDUCATION
ITB- Instituto Técnico de Barueri
Aprentice High School, Business Administration
Fanshawe College
Postgraduate Degree, Marketing/Marketing Management, General
Fanshawe College
Corporate Communications - Public Relations, Public Relations/Image Management
Fanshawe College
Post Graduation Certificate, Marketing Management
Universidade Paulista
Advertising & Marketing, Marketing/Marketing Management, General
Universidade Paulista
Bachelor's Degree, Advertising
SKILLS
ABOUT BARBARA SIMAS
I’m a strategic, growth‑focused marketing leader who builds scalable engines that turn vision into measurable revenue. With deep experience in B2B SaaS, FinTech, and long, relationship‑driven sales cycles, I specialize in designing integrated marketing strategies that strengthen market position, accelerate pipeline, and align cross‑functional teams around shared business goals. My work blends data‑driven decision‑making with creative execution-whether shaping GTM strategy, refining ICPs, leading ABM programs, or guiding teams through multi‑channel demand generation.I’m passionate about developing high‑performing teams and creating the structure, clarity, and momentum they need to excel. I partner closely with Sales, Product, CS, and Executive leadership to translate market insights, customer needs, and competitive intelligence into programs that drive engagement, deal velocity, and predictable revenue growth. From optimizing the marketing tech stack to elevating brand presence through events, content, and digital channels, I focus on building systems that scale and deliver long‑term impact.I thrive where strategy meets execution- where I can mentor teams, influence organizational direction, and build marketing foundations that support sustainable growth.Areas of Expertise:• B2B Marketing Strategy & Execution• Team Leadership & Talent Development• Cross‑Functional Alignment (Sales, Product, CS, Exec)• Demand Generation & Pipeline Acceleration• ABM Strategy & Multi‑Channel Activation• GTM Planning & Market Segmentation• CRM, Customer Lifecycle & Brand Advocacy• Website Optimization, SEO & UX Strategy• Email & Nurture Programs• Event Strategy & Customer Engagement• Vendor Management, Contract Negotiation & Budget Optimization• Revenue Growth, Forecasting & Performance AnalyticsKey Accomplishments:• Led a marketing strategy that contributed to closing 100 hospital clients in 2024, generating $3M+ in revenue.• Delivered $100K+ in cost savings through strategic contract negotiation and budget optimization.• Increased website conversions by 400%, from 8 to 40 per month.• Directed a three‑day client conference for 200+ attendees plus 50 staff in Dallas, TX.• Built review programs, case studies, client interviews, and brand advocacy initiatives.• Implemented digital strategies that increased social engagement by 60% in 3 months.• Developed growth strategies for mid‑market clients who doubled their marketing budgets within one year.• Executed SEO programs that secured first‑page Google rankings for multiple competitive keywords.
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