Barbara S.

About Barbara S.

Skilled, creative, and innovative marketing manager proficient in implementing digital brand engagement and direct response marketing campaigns and promotions delivering consistent results and measurable improvements.Key Skills: Marketing Campaigns • Digital Marketing • Email Marketing • Promotional Planning & Management • Project Planning & Execution • Social Media Marketing & Management • Content Creation • SEO/SEM Strategies Technical Skills:Salesforce Marketing Cloud • Exact Target • Emarsys • Hootsuite • Google Ads • Google Analytics • Social Studio • Tracx • Sprout Social • Falcon • Ticketsoft • Vista In my free time I enjoy reading, traveling, hiking/exploring the great outdoors with my Scotch Collie, baking sweets, and seeing films on the big screen or my favorite musician on stage. My personal mantra:\"Speak softly and carry a big stick; you will go far. “– Theodore Roosevelt. Be decisive, be deliberate, and never underestimate the importance of backing up what you say and do. Actions > Words.

Experience

1. Associate Director, Technology

   RAPP

   Apr 2025 — Present · Dallas, TX, US

Education

• Golden West College

  General Education

• University of North Texas

  English Language and Literature/Letters

Skills

• Promotions
• Event Marketing
• Online Marketing
• Marketing Strategy
• Event Planning
• Entertainment
• Field Marketing
• Email Marketing
• Marketing
• Social Media
• Film
• Social Media Marketing
• Advertising
• New Media
• Brand Awareness
• Video
• Television
• Sales
• Publishing
• Trade Shows
• Publicity