Barbara Rice

Barbara Rice

Esol Instructor @Community Impact At Columbia University

New York, NY, US
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WORK HISTORY

Sep 2023 — Present

Esol Instructor @Community Impact At Columbia University

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New York, NY, US

EDUCATION

N/A

Bowling Green State University

Bachelor's degree, Spanish, French

N/A

Loyola University Maryland

Master of Business Administration, MBA, Marketing

SKILLS

Internet MediaUsability TestingLeadershipMarketing CommunicationsWeb AnalyticsMedia BuyingOnline AdvertisingIntegrated MarketingMarket ResearchDigital MediaCompetitive AnalysisInteractive AdvertisingSegmentationStrategyQualitative ResearchMedia PlanningDigital MarketingAdvertisingMarketingInteractive MarketingProject PlanningCustomer InsightDigital StrategyAnalyticsMarketing ResearchPositioningManagementCompetitive IntelligenceMarketing StrategyStrategic PartnershipsSem

ABOUT BARBARA RICE

Marketing research professional with 20+ years experience engaged with top brands - American Express, The New York Times, Gartner, Procter & Gamble, Columbia University - in leveraging consumer insights and audience understanding to build brands and drive business growth. Specialties: Media & Advertising, Qualitative & Quantitative Research, Consumer Journey, Customer Experience, B2B, B2C, Data Analysis and General ManagementIndustries: financial services, public opinion research, technology, digital media, advertising and consumer packaged goods (CPG), educationTeaching: Communication Research & Insights; Capstone research advisor; English as a Second Language

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