Barbara Parmigiani
Regional Marketing Manager - Italy @Soldo
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WORK HISTORY
Regional Marketing Manager - Italy @Soldo
Milan, IT
Responsabile delle attività di marketing e comunicazione in Italia- Strategia e pianificazione- Gestione del budget di region- Implementazione di campagne digitali integrate: marketing automation (Marketo), campagne di paid social, piani di digital advertising, ABM (6sense)- Organizzazione di eventi, webinar, sponsorizzazione di eventi di terze parti- Collaborazione continua con il team sales e gli SDR- Gestione delle PR- Responsabilità dei KPI di marketing.
EDUCATION
Liceo Ginnasio Statale B. Zucchi, Monza
Diploma in Classical Studies
Università Bocconi
Business Administration Degree (CLEA) - Marketing specialization
ABOUT BARBARA PARMIGIANI
Marketing Manager with more than 20 years of experience in the marketing and communication areas of multinational companies and a consulting firm. Graduated in Business Administration at Bocconi University, at IBM I dealt with marketing management, working with national and international teams, and event marketing, organizing events and trade-shows in Italy and abroad. As Marketing Program Manager in Hewlett Packard Enterprise I planned and implemented marketing activities: digital campaigns, media plans, events and account based marketing.As Italy Marketing Manager for Software AG, I was responsible for all marketing and communication activities in the country.Today I\'m Manager of Regional Marketing in Italy for Soldo, one of Europe’s fastest-growing fintech companies.I have a very good knowledge of English and French.
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