Barbara Ojerholm
Director, Marketing Operations @Optimizely
Signup · Get unlimited contacts
WORK HISTORY
Director, Marketing Operations @Optimizely
EDUCATION
Bentley University
BS, Information Design and Corporate Communication
Juniper Networks Marketing Education Program
Certified Marketing Professional
ABOUT BARBARA OJERHOLM
Strategic marketing leader with deep expertise in driving pipeline growth, operational excellence, and team development across high-impact B2B programs. I am passionate about campaign strategy, event execution, marketing operations, and tech stack optimization—consistently aligning initiatives with business goals to accelerate growth and maximize ROI.I’ve successfully led global and regional go-to-market initiatives, including company-wide kickoffs, customer events, and industry tradeshows such as Gartner Symposium and IOCS—generating over $150M in pipeline. By partnering closely with sales leadership, I ensure every initiative and event delivers measurable impact and value.From building and refining the marketing technology roadmap to managing multimillion-dollar budgets, I focus on data-driven decision making, operational efficiency, and continuous improvement. My leadership style emphasizes clear communication, accountability, and team empowerment, enabling high-performing teams to thrive and deliver results.Whether optimizing lead flow and attribution models, scaling multi-channel campaigns, or crafting content strategies that amplify reach, I’m passionate about turning strategy into action—and action into growth.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.