Barbara MacFerrin

About Barbara MacFerrin

HR and Learning & Development professional with a strong foundation in IT and business…

Experience

1. Master Photographer & Photography Educator

   Barbara Macferrin Photography

   Jun 2017 — Present · Boulder, CO, US

   Orchestrated client acquisition initiatives and adeptly managed client relationships to foster lasting partnerships.• Interviewed and hired contractors for outsourcing business tasks.• Created contracts and policies relating to the photography industry.• Cultivated a collaborative and positive working environment within the photography business, emphasizing open communication and teamwork among team members, resulting in enhanced productivity and a cohesive work atmosphere during photo sessions.• Executed marketing strategies, including website design and ongoing maintenance, enhancing online presence and brand visibility.• Conducted day-to-day business operations, overseeing scheduling, budgeting, and administrative tasks, including email management, spreadsheet creation, blog writing, and organization of files using Google Drive.• Proficient in photography and advanced editing using Adobe Photoshop and Camera RAW.• Implemented client scheduling and email workflows using 17Hats CRM.• Facilitated the organization of educational workshops, overseeing logistics, scheduling, and coordination, resulting in successful and well-executed events that met educational objectives.• Engaged in public speaking to professionals in the photography industry, delivering inspiring talks on relevant topics to contribute insights and foster knowledge-sharing within the community.• Established successful collaborations with vendors, models, and fellow photographers.• Mentored photography professionals (both in English and Spanish) on reaching business goals and honing their craft through in-person and online training sessions and workshops, contributing to their professional development and success in the industry.• Administered social media content creation and managed social media groups and accounts, reaching more than 32K followers, members, and subscribers.

Education

• ITT Technical Institute

  AAS

  2001 — 2003

• Westwood College of Technology

  BS

  2003 — 2005

• University of Colorado Boulder

  Master of Science (MS)

  2014 — 2017

• Cisco Systems Networking Academy

  Cisco

  2005 — 2005

• Community College of Denver

  Certificate

  1993 — 1995

Skills

• Documentation
• Sharepoint
• Testing
• Network Administration
• Microsoft Exchange
• Windows 7
• Swot Analysis
• Adobe Photoshop
• Help Desk Support
• Logical Framework Analysis
• Photography
• Adobe Premiere Pro
• Ethnography
• Software Documentation
• Film Production
• Information Technology
• Participatory Mapping
• Vmware
• System Administration
• Video Editing
• Group Policy
• Windows
• Citrix
• Active Directory
• Xp
• Windows Server
• Hardware
• Virtualization
• Visio
• Technical Support
• Windows Xp
• Process Improvement
• Microsoft Office
• Troubleshooting
• System Deployment
• Videography
• Servers
• Security
• Blogging
• Task Analysis