Barbara Deguzman

Email Marketing Manager @Labor Law Center

Email program owner, strategizing, managing, and building campaigns from concept to launch based on company OKRs. • Adapted 2020 email calendar communications to support businesses with compliance resources during the height of the pandemic to increase email channel revenue by 30% YoY for 2020. • Diagnosed and facilitated solutions to transition audiences with healthy deliverability and refined audience segmentation through an IP Warmup on Responsys. Established deliverability from 85% to a stable 98%. • Conduct A/B tests to assess the viability of new campaign promotions.